01 / Design Engineer and Product Manager

Bringing a fragmented AI production process into one creative workspace.

Context

Producing AI creative at agency volume.

A D2C agency producing dozens of reels and stills a month, with AI generation running through the whole job — script, references, stills, then video.

Pain

Context is rebuilt from scratch for every asset. The work is spread across disconnected tools, so a mistake surfaces late — once it is already video.

Solution

One platform where brand context, script through reels, and approvals all live in the same space — faster iterations, lower cost.

Outcomes

40% time saved

2.5 hrs → 1.5 hrs per asset, with errors caught while they are still cheap to fix.

For
Agencies handling large volumes of social-media content.
What I owned
  • Product — what got built, and in what order
  • All design and UX, and the design system
  • The front end, written hands-on
  • Go-to-market
Team
Two AI engineers and one product designer.
Stack

Next.js · Tailwind · shadcn/ui · RAG · LLM APIs · Figma · Design systems

01

The hidden cost of AI production

Every new creative still starts from scratch.

Dozens of assets later, the knowledge still sits in chats on disconnected platforms. Every new asset rebuilds the same context.

PainEvery reel needs its context set again

context setup, for 3 reels

SolutionOne setup, all reels run in parallel

context setup, for 3 reels

02

Any edit means jumping between platforms

One canvas, not five tools.

Every kind of asset means another tool, and every tool needs the context set again.

PainGeneration needs 5 separate tools

SolutionOne canvas for all kinds of assets

03

Catch errors while they are cheap

Catch mistakes early, before they get expensive.

An error caught at a later stage costs a minimum of 4x more. CreativeOS adds a review component early in the pipeline, before any video is generated.

PainErrors surface after the video is made

cost of a late catch

SolutionA review component early in the pipeline

Outcomes

40% time saved

2.5 hrs → 1.5 hrs per asset

Context set once, one canvas end to end, and a review checkpoint before the expensive step.

Inside the system

The production canvas — every shot, prompt and render in one graph
The image prompt, composed from the brief
Brand references added without leaving the canvas
The image, generated with that context attached
The motion prompt, carried from the image
The video, generated from the approved shot